Is this really free?
Yes. The 90-minute workshop and the HardProof community bonus are free. No credit card is needed to register.
Do I need a background in this industry?
No. Past brand owners are business owners, high-income earners and investors, most with zero ecommerce experience. You do not need a background in this industry.
Is this legal?
Yes. The training is about how a compliant brand is set up and run: the banking, payment processing, supplier vetting and legal review that keep a business in good standing. Every brand we work with follows research-use-only rules. No human use, no medical claims, no dosing.
What is HardProof?
HardProof builds and runs the back end for online brands. That means banking, payment processing, compliance and affiliate programs. The workshop shows you how that model works.
Will you sell anything on the workshop?
Yes, and we want to be upfront about it. At the end, Blake explains how to work with HardProof on a done-for-you brand build, and there is an optional low-cost starter kit. You do not need to buy anything to get value from the training.
Will I make money from this?
Nobody can promise that, and we will not. Blake shares his own results and some client results. Those results are not typical. What you make depends on your effort, your capital, your skills and the market.
Do I need capital to get value from this?
No. The workshop is free either way. If you do not have capital to build a brand yet, we point you to the free community and the affiliate path so you can learn by doing first.
Do I have to run ads?
No. Many brands start with affiliate partners. Blake also shows where paid ads fit once a brand is ready for them.
Do I have to buy inventory up front?
No. You can start on a pay-as-it-ships model: the supplier ships each order and bills you weekly. Orders ship the same day and land in about 48 hours, and every product comes with its lab report.
What about payment processing? I have heard brands get shut down.
That is the number one reason brands in this space die, so it is one of the first things the training covers: how processing, banking and backups are set up before the first sale.
Do I own the brand?
Yes. Your company, your brand, your domain and your customer list. HardProof takes no equity.
How long does a build take?
About 14 days from kickoff to a live store. The training shows what happens in those 14 days.
Can I bring my partner or spouse?
Yes, and we recommend it. If you make business decisions together, watch together, so nobody has to relay what they heard.
How long is it, and do I have to be live?
About 90 minutes. Show up live if you can. Blake walks through a real admin dashboard in the first part of the training, and that part is not in the replay.
Who is this not for?
Anyone looking for a get-rich-quick scheme. Building a brand takes work, time and money. If you want something passive with no effort, this is not for you.
Is my information safe?
Yes. We never sell your details. We only use them to send your workshop access, reminders and related updates, and you can unsubscribe at any time.